What we do
Kenya Betting Guide maintains a neutral, complete register of every operator licensed by Kenya's Gambling Regulatory Authority (GRA), and explains how to verify a licence before you play. We're a reference, not a sales page. Where we do offer an opinion — our small list of tested operators — we hands-on test those operators with real accounts and real M-Pesa transactions, and we label that section clearly as opinion.
Why we exist
Most "best betting site" lists you'll find online are ranked by which operator pays the site the highest commission, not by what's actually true or useful. We do things differently. Our core is a neutral, complete register of every GRA-licensed operator in Kenya — fact, not opinion, and not for sale. Where we do offer an opinion (our tested operators), we label it clearly as opinion and take no commission for it.
Who we're for
We write for first-time and casual bettors in Kenya. People who want to enjoy betting as entertainment without losing more than they can afford. People who want to understand what they're doing, not just chase bonuses.
Experienced bettors will find our content too basic in places — that's deliberate. We'd rather over-explain something to a beginner than skip past it.
How we're funded
We take no affiliate commissions. The links to operators on this site point to their official websites for reference only — they are not tracking or affiliate links, and we earn nothing if you sign up. This is deliberate: a licensing reference is only trustworthy if it isn't being paid to favour anyone. Our neutrality is the whole point.
Who writes this
Samuel Kamau is the founder of Kenya Betting Guide and oversees its licensed-operator register and editorial standards. He writes about Kenya's betting and iGaming industry with a focus on licensing, consumer protection, and responsible gambling. His aim for the site is plain-English, no-hype guidance — helping Kenyan players understand the rules, verify who's licensed, and bet safely, rather than chase "sure wins" or systems. More about Samuel →
Our editorial standards
The register is compiled directly from the GRA's published list of licensed operators. We record each operator's licensed company, its licence number(s) and category (BK for sportsbook, PG for casino, PL for lottery), and what it's licensed to offer — and we point readers to the GRA as the final authority. We review the register against the regulator's list periodically and date it on the register page so you can see how current it is. When the law or the regulator changes — as with the GRA formally taking over from the BCLB in February 2026 — we update the facts to match. Our full method is set out in how we maintain the register and how we test operators; if you spot something out of date, please see our corrections policy or tell us.
Get in touch
Editorial corrections, operator complaints, story tips: editors@kenyabettingguide.com
Business inquiries: hello@kenyabettingguide.com
Maintained by the Kenya Betting Guide editorial team · Last reviewed June 2026