Samuel Kamau launched Kenya Betting Guide to bring clarity and structure to a noisy corner of the internet: online betting in Kenya. An experienced reporter and analyst, he saw that Kenyan sports fans and gaming enthusiasts lacked a genuinely independent, plain-English reference — one that explained the fine print of operator terms, how odds actually work, and why playing only with a licensed operator matters.
Under his direction, Kenya Betting Guide has grown from a small blog into a reference built around one core asset: a complete, neutral register of every GRA-licensed operator. Samuel and the editorial team test operators with real accounts and real M-Pesa transactions, break down the betting tax rules in plain terms, and keep the site's regulatory facts current. How that work is done is set out in how we maintain the register and how we test operators.
The core pillars of Samuel's work
- Independence. No affiliate commissions and no paid placements. The register is neutral fact, listed equally for every licensed operator; the one place we offer an opinion (tested operators) is clearly labelled as opinion.
- Regulatory accuracy. Keeping the community current on the rules — including the 2026 handover from the Betting Control and Licensing Board (BCLB) to the Gambling Regulatory Authority (GRA) and the changing betting tax laws.
- Responsible-gambling advocacy. Keeping betting framed as adult entertainment that carries real risk — safe, budgeted, and informed.
Get in touch
For industry data, partnership opportunities, or commentary on the East African gaming market, reach Samuel at samuel@kenyabettingguide.com.
Last reviewed June 2026